Medical Practice Management Resources for Physicians, Administrators and Office Managers from Greenbranch Publishing
Books and Audio
Technology, Starting, Selling and Investment Titles
Social Media for the Health Care Profession: The New Shingle for Today’s Medical Practice (eBook)

This ebook is designed to help you understand, and more importantly, implement an online social media strategy for your medical practice. Dr. Neil Baum, the guru of medical practice marketing and the author of the classic book, Marketing Your Clinical Practice, Ethically, Effectively, Economically , (now it its 4th Edition) along with co-authors, Catherine Maley and Dr. Andrew Schneider, will cover the basics of social medial marketing. This step-by-step, template driven guide, will get you started in social media using Blogging, Facebook, YouTube, and Twitter.

If you think YouTube, Facebook and Twitter are social media tools only used by teenagers and college students, think again. It is time for physician practices to recognize that prospective patients are using social media to look for physicians. Take your medical practice to the next level by learning to use these revolutionary tools to drive new patient referrals, grow your practice, and strengthen relationships with existing patients. What’s more, the convenient eBook format is affordable and the authors speak to you, the medical practice executive, in a manner that you’ll understand in the context of your medical practice. Order eBook here.
Time to Sell? Guide to Selling a Physician Practice: Value, Options, Alternatives 2ND EDITION by Randy Bauman

New Edition of Best-Selling Book helps doctors make the best deals.

Order Time to Sell here.

 NEW FEATURES for the 2nd edition

  • Competition in some geographic markets is heating up. Understand how this will impact your sale.
  • Issues surrounding physician compensation resulting from federal investigations and well-publicized settlements may have an impact on your deal.
  • Hospitals are reevaluating policies on “no goodwill” and intangible assets and what they are willing to pay for practices.
  • Models of integrated hospital/physician networks continue to evolve. These “intermediate” models may be viable alternatives to an outright sale.
  • No-nonsense commentary on how practices are being valued, including the resulting controversy in the marketplace.
  • Action tools at the end of each updated chapter include takeaway points, worksheets and checklists to save time and eliminate guesswork.
Innovation and Entrepreneurship in the Healthcare Sector: From Idea to Funding to Launch By Luis Pareras, MD, PhD, MBA

"Over the past 10 years, my academic colleagues and I have successfully started two medical device companies from self-generated device and methodspatents. In retrospect, I can tell you that this book would have saved us a lot of time, money and grief!" Manuscript Reviewer

For healthcare professionals, it is important to understand the difference between a good idea and a business opportunity. Innovation is crucial to the future of health care - especially with trends such as personal medicine and retail and consumer-driven healthcare driving fundamental changes in the value chain. Unfortunately, many of today's budding innovations never make it to market. Instead, they're sidetracked by the pressures of patient care and practice management or sabotaged by legal, financial and marketing issues. Now, more of these good ideas can succeed thanks to powerhouse new book, written expressly for physicians and healthcare professionals, by Luis Pareras, MD, PhD, MBA. Order Innovation and Entrepreneurship in the Healthcare Sector here. 

Read a third party review by John W. Sharp at eHealth
Keys to EMR/EHR Success Selecting and Implementing an Electronic Medical Record, 2nd Edition

The 1st Edition of Keys to EMR Success, published in 2008, was the HIMSS Book of the Year Award and was selected because it, "comprehensively covers the selection and implementation of electronic medical records for the physician practice. The book contains solid advice, work lists, and other tools to help physicians and office managers succeed in leveraging EMRs to improve patient services and practice performance."

In this revised Edition, nationally recognized expert Ron Sterling has included up-to-date information on this daily-changing topic of Health IT. A new chapter on EHR and Malpractice Risk has been added as well as detailed coverage of conversion issues for practices that have an old EMR. New additions also on ARRA and Meaningful Use, helped many medical practices evaluate whether an EHR investment makes sense. Order Keys to EMR/EHR Success here.

 
The Medical Practice Start-Up Guide by Marc Halley

If you’re starting a practice or joining one, here’s clear guidance for avoiding frustrations and costly mistakes. You’ve spent years preparing to provide high-quality clinical care. You’ve dreamed of starting your own practice. But is that the right decision? And if so, what’s the right way to get it going? Invest a few hours reading The Medical Practice Start-Up Guide to find your answers. Order The Medical Practice Start-up Guide here.
The Prescription for Financial Health An Authoritative Guide for Physicians by Joel Blau and Ron Paprocki

Developed to help physicians gain a better understanding of the essential elements of personal financial planning, this effort emphasizes the plan and process of structuring strategic long/short term goals, investment options and portfolio management to get practitioners to their ultimate goal -- lasting financial independence. Order The Prescription for Financial Health here.

 
The Medical Practice Disaster Planning Workbook by Owen Dahl

Don’t wait. Put your disaster plan in place. Protect your practice by using this easy-to-use workbook. And, at only $29.95 the workbook is affordable for ANY medical practice. NOTE: This is an electronic, downloadable product made up of Adobe PDF documents and MS Word worksheets that are ready to be adapted to your practice immediately! Order Medical Practice Disaster Planning Workbook here.